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Being a 20th century kid from Helsinki, the rap scene is unavoidable. Whether the interest started in the early 2000s listening to heavy lyric based songs or after 2014 listening to melodic Trap, the impact of the northern side of the city is clear.
In jumps Jore & Z-Poppa, two brothers from Northern Helsinki with the perfect sound to match the melodic choruses with lyrically heavy verses.
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The Congolese brothers started making music together in the beginning of 2018 after rapping for fun their whole childhood. For ZPoppa everything started while listening to Biggie, whilst Jore was heavily based on Cali rap. During this time Hip Hop was rapidly evolving and so was the sound world of the two brothers. Jore found Young Thug and Poppa Lil Baby, setting the tone for everything to come.
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Their debut mixtape ‘’Eskimo Tape’’ had a clear goal. ‘’Let’s make a tape for the people from our area and let’s make it something they can relate to’’.
The tape had what the north asked for. A classic touch of pleasing trap, mixed with a soothing dose of melody, rapping about the area they grew up in.
Instantly, they stood out. A sense of authenticity, hunger and willingness to prove themselves was noticeable.
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Still, the brothers are relatively new. In fact, Jore was first heard on a track in 2018. Previously, he had been assisting people in the studio, offering his brother and other northern artists help in the recording process. Ultimately he hopped on the mic himself, blessing us with an immediate smooth touch as the melodic chorus guy.
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Since 2020, the duo has dropped only one single. ‘’G’s’’ reminded the people of everything they had previously done, only with a better grip. The song, which was the first released collaboration of the brothers and the producer Obikeys, is captivating to say the least. The chorus combines perfectly with the instrumental and the verses are a mix of where they came from and what they have become.
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Now that they have managed to find their main producer, Obikeys, the trio have found a mutual soundworld enabling the music to happen as naturally as possible. ‘’It is about all three of us being able to freely express ourselves musically. We have known Obed (Obikeys) our whole life, and he is new to the game as well. We all give space for each others’ musical process to grow without setting too much pressure. This helps us to be open with one another about what we want to do, which is really important’’
The Finnish popular culture music scene has transformed a lot within the scope of 10 years.
”Honestly, Finland lacks originality, but we believe that the Finnish music scene is in a good place right now. Theres a lot of new up and coming artists who are hungry to be heard. Personally, we are fully rocking with DAVI. His sound differs a lot from everyone in Finland and he does it so authentically, without trying anything extra.”
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For them, originality is extremely important.
”Authenticity, is what has been the backbone of our music since the beginning. We have always aspired to do what we like, rather than following the latest trend. Everyone might not like our music, but the ones that do stick with us.”
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The brothers have solely concentrated on exploring their sound and working on their craft, without the pressure of releasing music. They define their upcoming music as something to have fun with. Hot music, which has elements of the past, but explores new outputs. Something great to listen to during the summer.
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